Part of the global voyage campaign for Heineken. I worked on the 1st four episodes before leaving due to a prior engagement, which was a pity because we had a lot of fun. Agency: Wieden + Kennedy. Creatives: Hugo van Woerden & Philip Brink. Directors: Lennart Verstegen & Joeri Holsheimer.
What are men truly made of when taken out of their daily lives and dropped into the great unknown? Legends aren’t born, they’re dropped.